VoIP is Taking Over the Market Share and Here’s Why

Author: James Loder

Why is VoIP taking over the market share? The answer can be found in its three core benefits: cost, reliability and portability.

From a cost perspective, plain old telephone systems (POTS) rely on physical data transmission via copper wires and supporting equipment (transistors, transformers, and switching terminals). As you might imagine, this can add up, and a business would likely incur additional costs of temporarily ‘renting’ this infrastructure while making calls.

VoIP systems, however, have very little hardware; they require no analog lines or associated equipment, but rather an on-premise virtual machine (typically run off a laptop) or a virtual server to run the PBX. This translates to a lower monthly cost, as it is inter-opted with a business’s local network or ISP. A company using a VoIP service no longer needs to work with multiple service providers for its office, mobile and data services; they are all handled on the data network—a much more cost-effective approach. While it can be difficult to find a set rate of savings when switching to VoIP, as variables will always be associated with any system, businesses that make the switch from POTS to VoIP stand to save as much as 60% on their telco bill.

When it comes to reliability, VoIP is the clear winner. Many POTS users are hesitant to make the switch to VoIP because they are unsure of the potential risks associated with a virtual PBX. But for a business, reliability and uptime are critical; the business needs a stable communication network to ensure no client goes unheard. Because VoIP systems run over the internet, one’s only concern might be whether or not their internet will drop. With VoIP, a business will be better protected from acts of God (a storm that destroys telephone lines and associated equipment, for example).

VoIP comes with many fail-safes to ensure added reliability. For example, SD-WAN can interop with a business’s PBX for a seamless transition off of the local network onto a 4G or LTE network. Similarly, if a local ISP is faced with routing issues, the business can change its SIP trunk routing to find the best available path for the call. This means reliable audio quality, always.

Perhaps the biggest reason VoIP is taking over the market share comes down to system portability. With a VoIP system, a business can make and receive calls anywhere in the world, from any number of devices. Popular PBXs such as 3CX have made it easier than ever with innovative “soft-phone” applications that allow businesses to use a business extension on-the-go to connect with clients and coworkers alike.

In recent months, this particular capability has been extremely beneficial to businesses unable to work from their office due to COVID-19. When a business operates on a unified communication system, it can easily transition to isolated work environments—all while operating as if no one had left the office. With the powerful remote capabilities that a VOIP system can provide, never again will a client, friend or family member be unable to make that connection.

To learn more about the benefits of VoIP and how it can help your business, call 844-673-5945.